Viral marketing is an idea that spreads and an idea that while it is spreading actually helps market your business or cause.
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth spreads very quickly. If the pass-along numbers shrink, the overall growth quickly diminishes.
Two kinds of viral marketing exist:
The classic in which the marketing is the product and which a self-amplifying cycle occurs. for example Hotmail or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once people use it.
A second kind has evolved over the last few years, and that’s a marketing campaign that spreads but isn’t the product itself. Shepard Fairey’s poster of Barack Obama was everywhere, because people chose to spread it. It was viral (it spread) and it was marketing because it made an argument (a visual one) for a candidate.
The critical element of viral marketing is this: it’s built in. It was built into Hotmail and built into YouTube. The more people used the camera on their cell phones, the more the idea spread, the more people wanted a camera.
At Digitaractive, we can develop a successful online viral marketing strategy that can excite, intrigue and resonate with your audience. Our strength is our ability to combine our creative and technical talents to produce for example a viral marketing email or video campaign that will not only stand out from the crowd but also reflect the vision and identity of your brand or organisation. We can create thought-provoking narratives, original content to intrigue and engage your audience and that can be bolted on to existing or new products or services.
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