Search Engine Optimization (SEO) is a method of improving the number of visitors to a webpage or website from unpaid, “organic” or “natural” search engine listings. The rank of your webpage or website in the Search Engine Results Pages (SERP), depends on how effectively you optimized a page, your website, and your competitors for that keyword.
The following illustrate some of the most common reasons why you should be using search engine optimization (SEO) to market your website:
1. Increase Website Traffic
Increasing your website traffic may consequently increase your overall conversion rate or sales. SEO helps position your products or services in front of prospects and in addition increase the awareness of your brand. Our targeted search engine optimization (SEO) services offer you customized search engine strategies that are effective for your website and business or organisation.
Optimizing your website can increase targeted website traffic, this means that your website is more competitive, and in a competitive market your company or organisation will be above the competition. This increase in website traffic can in turn improve your website positioning in search engines and help strengthen your brand.
2. Increase Sales and Revenue
Both SEO and SEM can help drive targeted traffic to your website while maximising your return on investment (ROI) and increase online sales or conversion. Through efficient SEM and SEO strategies you will enjoy an increase in qualified traffic to your website. Qualified traffic is search engine traffic that is looking for your specific goods or services as this targeted traffic has a much higher conversion rate than random impulse buyers.
Increasing sales by the use of organic search engine optimization techniques enhances your website’s traffic by positioning your website in natural search results pages on the major search engines. Combing SEO with an attractive and user-friendly website design and / or Pay Per Click (PPC) advertising and you increase the potential of online conversion or sales.
3. Increase Brand Awareness
Search engine marketing and optimization is an effective way to promote your company’s or organisation’s corporate image and brand identity including your products or services to your advantage.
Through an effective Internet marketing strategy, you can increase your search engine visibility and market share through effective advertising methods and increase your website traffic by improving your search engine placement. Which in turn will help enhance online sales conversion and / or the awareness of your brand or message.
4. Compete Effectively
As more website owners discover the importance of SEO and hire professional SEO firms, there is now increasing competition online.
Enjoying a good SEO position is not sufficient to stay ahead of the competition. Increasing online competition, means that your website traffic can slow and your website position may fall considerably in the Search Engine Results Pages (SERPs) as your competition becomes aggressive. If you fall below the top 3 pages of a search engine result page, your exposure diminishes considerably.
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