Search Engine Marketing and Optimization
Search Engine Marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Optimization (SEO) aims to increase the number of visitors to a website from unpaid, “organic” or “natural” search engine listings by improving rankings. The rank of your website in the SERPs, depends on how effectively you optimized a page, your website, and your competitors for that keyword. SEO is therefore all about getting your website as near to the top of the natural “organic” results on search engines as possible when people search for the keywords relevant to your business or organisation.
In 2003, a Penn State University study in the USA showed that the top 30 results (roughly the first three pages) of any search engine query got over 90 percent of website traffic, with the top 10 results receiving nearly 80 percent more traffic than the rest. Similarly, a recent 2009 E-Consultancy survey of over 400 UK organisations revealed that 97 percent of them are involved in some form of SEO activity this year, a 2 percent increase on 2008. With half of them spending at least GBP 10,000 annually on SEO and a fifth spending at least GBP 50,000 annually. Furthermore average SEO spend was at 15 percent of the online marketing budget.
Mobile Internet, through mobile SEM and SEO, is a new and fast growing route to market for businesses. As an advertising and sales channel, mobile Internet is still relatively new, but, growing in line with its subscribers. According to the Internet Advertising Bureau, mobile search is growing by 33 percent on a yearly basis. 23 percent of time spent online is through a mobile device.
Marketing videos on popular video sharing websites like YouTube and Vimeo is rapidly growing as one of the major online marketing tools, it is affordable and consumers find it engaging. For example, over two billion videos are streamed every day on YouTube and a hundred million unique consumers visit the website every month in the US alone. As YouTube video views are continuing to grow rapidly every day, using YouTube (through video SEO) as a major method of organic traffic generation for your website is a guaranteed recipe for success!
SEO Campaign Planning and Strategy
At Digitaractive, we offer a full-service search engine optimization (SEO) with an integrated online marketing strategy. We help individuals, businesses and organisations drive customers to their websites by improving search engine placement, exposure, website architecture and design.
We can assist you in formulating a unique SEO strategy based on your marketing plans and budget starting at only USD 4499.99 (approximately GBP 2899.73 or EUR 4018.26) per month. Using our expertise and experience we will help you increase your exposure, drive customers to your website with the aim of converting your customers and building your brand. Our keyword research will make sure you target the right keywords to improve your rankings and help to direct multiple streams of traffic to your website using the following the four stages illustrated below:
We are aware that just creating great content and expecting people to find it is not a pro-active SEO strategy. We can help you build channels to generate more visitors to your content through integrated mobile search engine marketing and optimization, video search engine optimization, SEO copywriting and content creation and distribution, social media marketing and optimization, multilingual search engine optimization, email marketing solutions, local search engine marketing and optimization, pay per click advertising, affiliate marketing, viral marketing social bookmarking and other online public relations (PR) newswire sources.
The SEO process we use is illustrated below:
There are four phases to our integrated SEO campaign management processes as illustrated below:
Ranking highly in the natural listings in search engine results pages (SERP’s) improves:
- Traffic levels to your website or particular web page
- Conversion levels
- Brand awareness
- Brand recollection
Moreover, SEO is a relatively affordable upfront and ongoing investment compared to other online marketing media. Website optimization done properly will achieve a remarkable amount of exposure across various relevant search terms ranging from brand and product specific to more generic phrases and keywords. Therefore, traffic originating from well optimized listings in a search engine and arriving at your website will offer the highest return on investment compared to any other online marketing media. If you are still uncertain about the benefits of SEO, then, learn more about the benefits of SEO.
SEO Campaign Management Service Package, Plan and Pricing
Ordering is easy, quick and secure, simply choose from the packages below and click “Subscribe“. You will be taken to a 100% secure payment website where you can pay for your order using most credit cards or a PayPal account. By placing an order, you agree to be bound by our Terms and Conditions of Service. Afterwards, click here to send us a completed Project Brief.
Monthly SEO Management starting at only USD 4499.99 (approximately GBP 2899.73 or EUR 4018.26) per month:
Our SEO marketing team can also help deliver incredible results and help measure progress towards achieving your marketing goals and providing transparency throughout the campaign. We customize each SEO management project, so we cannot provide all our pricing here. The following are the two SEO approaches we use to drive results:
Onsite Website Optimization:
- Website analysis and SEO audit report
- Website accessibility and usability recommendations
- Domain naming research
- Keyword research
- Content optimization
- Code optimization and more.
Offsite Website Optimization:
- Search engines and directories submission
- Local search marketing and optimization
- Social media marketing and optimization
- Link building
- Website promotion such as press release submission, article submission, niche forum and blog posting.
The above is also illustrated below:
Our SEO Services
- SEO copywriting, content creation and distribution
- SEO consultation
- Keyword research
- Link building services
- Website analytics and statistics
- Website reporting and reviewing
- Social media marketing and optimization
- Local search engine marketing and optimization
- Conversion rate optimization
- Email marketing solutions
- Online public relations
- Mobile search engine marketing and optimization
- Video search engine optimization
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