Mobile Pay Per Click Advertising
Mobile Pay Per Click (PPC) advertising aims to achieve instant qualified traffic to your mobile website. Also called mobile search engine advertising and others including paid mobile search advertising which appear above the organic results on mobile search engine results pages (SERPs). A successful mobile PPC advertising campaign will bring excellent returns on your investment (ROI) and brand awareness of your product or services. It is also suitable for any business or organisation in any industry. A PPC advertising campaign is performance based and provides you with targeted traffic and allows you to only spend your advertising budget on click-through from people searching for your product or service. Google, Yahoo! and Microsoft are the three largest network operators with all three operating a bid based, Cost Per Click (CPC) model. Price paid varies depending on the system, the relevance and the level of competition for a particular keyword.
Google dominates the market and undoubtedly the platform for mobile PPC as shown below:
- Google – 98.29 percent
- Yahoo – 0.81 percent
- Bing – 0.46 percent
- Other – 0.46 percent
Mobile PPC Advertising Campaign Planning and Strategy
At Digitaractive, we can help you in formulating a unique mobile PPC strategy based on your marketing plans and budget. Using our mobile PPC expertise and experience we will help you increase your exposure, drive customers to your mobile website with the aim of converting your customers and building your brand. Our PPC campaign strategy will ensure that we select the keywords that can generate the most traffic for the lowest cost, of which we then track and analyse for best performance. This process entails the use of live data which ensures a definite ROI. Our account managers are Microsoft adCenter Advertising, Yahoo! Search Advertising, Yahoo! and Microsoft Search Alliance and Google Adwords Professionals and provide up-to-the-minute reporting and tracking, allowing for a transparent business relationship.
Mobile PPC advertisement should be directed ideally to a mobile website. Searchers who click through expect a relevant, functional and mobile-targeted website.
There are several key differences between online and mobile PPC campaigns:
- Mobile PPC campaigns should ideally link to mobile websites
- The time restrictions on mobile Internet subscribers means that mobile PPC advertisements need to be attention-grabbing
- The introduction of GPS smart phones means that mobile PPC can be location targeted.
Mobile PPC Advertising Campaign Management Services
Our mobile PPC management involves a continual process of creating, tracking, refining and developing a advertising campaign that continuously generates new prospects and sales conversion for you.
Our mobile PPC management process is a full suite of activities that will attract increased visitation to your website. Our service is a continuous evolving cycle of activities that constantly refine and improve your mobile marketing campaign, enabling you to gain an edge over your competitors and achieve an optimal ROI from your website.
Mobile PPC advertisements have different device restrictions, a new viewing context, and the needs of customers are also completely different.
Our Mobile PPC Advertising Campaign Management Services include:
- Mobile Website / Landing Page Design
- Keyword Research
- Advertising copy writing services
- Campaign set up and management
- Visitor tracking and analysis
We recognize that an integrated approach to your marketing is important to ensuring consistent and effective communication with your audience. We can help you to identify, target and grow your customer base using the following tools:
Mobile SEO – our mobile SEO marketing team can also help deliver incredible results and help measure progress towards achieving your marketing goals and providing transparency throughout the campaign.
Mobile SEO copy writing and content creation – our mobile SEO copy writing and content creation team can create text copy that will rank highly in organic mobile search engine results whilst clear and concise enough to be read on even the smallest handsets.
Mobile website design and development – our mobile website design and development team can build new mobile websites that combine strong design with programming and management to produce fast, reliable and customer friendly mobile websites.
Mobile application development – our mobile application development team can build new business critical and robust mobile applications and test on a various platforms including iPhone, Windows Mobile, Google Android and others.
Mobile commerce application development – our mobile commerce application development team can build robust mobile commerce applications that help you reap the benefits of the ever increasing mobile device market penetration.
Please submit a free no obligation quote request form for our professional Mobile Pay Per Click Advertising services. If you would like to discuss our professional Mobile Pay Per Click Advertising services further, please complete our brief contact form.