Facebook has more than 1 billion active members and half of them log in on a daily basis. Facebook is one of the most popular social media websites on the internet with 29 percent been between the ages of 35 and 54 years old, with this making up the largest age demographic group on the website. Through Facebook advertising, you can reach any particular target group in contrast to conventional advertising models which are usually expensive and also difficult reaching a target segment.
Facebook Advertising Overview
Facebook Advertising Benefits
The main advantage of advertising on Facebook is that it is different from traditional pay per click advertising models, as you can build your campaigns to target specific demographics like:
- Political Views
- Relationship Status
- Interest Keywords
Consider these two scenarios:
1) Your restaurant is offering a special birthday event promotion, as a result your Facebook Ads would be targeted only to those whose birthdays are within the remits of your promotion.
2) You organise a singles event and you wish to target singles between the ages of 18 to 35 years old. You can reach this target group successfully with Facebook Ads.
The other key advantage is the low cost. The advertising fees are small compared to search engines for most industries so it may be relatively inexpensive to discover whether or not it works for you.
Another important advantage is that Facebook offers guidelines on how to advertise and presents reports based on advertising performance, demographic and social metrics.
Our team can help you develop your campaign, create advertisements and assist in setting the budgets you plan to pay per day for your advertisements to appear. A Facebook pay per click (PPC) or pay per impression (CPM) advertising campaign provides you with targeted traffic and allows you to only spend your advertising budget on click-through from people searching for your product or service.
To see if Facebook advertising is right for your business or organisation, please submit a free no obligation quote request form for our professional Facebook Advertising services. If you would like to discuss our professional Facebook Advertising services further, please complete our contact form.
Facebook Advertising Solutions
Facebook advertising is a simple, low-cost form of online advertising. Advertisers can opt for either pay per click (PPC) or per thousand impressions – pay per impression (CPM) cost structures for their ad campaigns.
In Facebook pay per click, the advertisement is seen to the left or the right of the page to grab the attention of members, who would then click on the advertisement. In the Facebook Pay Per Impression model, you pay per thousand impressions of your advertisement being displayed. Two types of Facebook advertising exist: Premium and Marketplace with Marketplace the more commonly used self-managed platform. We can help you decide which type would give you maximized returns for your investment.
Advertisements are ranked based on the bid, advertisement quality and the past performance of the advertisement (if applicable) and similar to search engine advertising, advertisement can be scheduled for preferred periods. Facebook ads can also be split-tested to determine how effective one version of an ad is in relation to another and this can help to improve the cost-effectiveness of a campaign.
Similar to search engine ads, Facebook ads have no set cost and the price of advertising will vary significantly depending on your industry and other factors such as the extent of your target audience.
Marketplace Advertisers are billed frequently, often daily, upon reaching a USD 25.00 limit. Daily budgets and spend limits can be applied to advertising accounts so no fees in excess of those limits are accrued.
Please submit a free no obligation quote request form for our professional Facebook Advertising services. If you would like to discuss our professional Facebook Advertising services further, please complete our contact form.