Conversion rate optimization is the process of fine-tuning a website to lower the bounce rate and more effectively lead a visitor to the action you want them to take. Conversion rate optimization for a landing page or website aims to increase, the return on investment (ROI) from search engine optimization (SEO) and pay per click (PPC) advertising campaigns. Even minor changes to your website or landing pages can have a dramatic effect on your conversion rate and the number of sales you receive from your website. At Digitaractive, we offer a wide range of SEO services including conversion rate optimization aimed at helping you increase the ROI you receive from traffic to your website.

Landing Page and Website Optimization

A well designed landing page or website is important for any successful SEO or PPC advertising campaign. When running a paid advertising campaign to generate relevant visitors, it is important to have a clear objective, which is usually to achieve conversion via leads or sales in return for your advertising spend.

An effective landing page or website can dramatically increase the number of leads you receive with lower cost per conversion. A carefully designed landing page or website should convey your key sales messages in a short and succinct way; making it far more likely to be read and therefore increasing the chances of your visitors converting.


We go through a rigorous process to create landing pages and websites. This includes an initial consultation and landing page or website analytics where we will gather all the necessary knowledge about your company or organisation, product / service, competitors and target audience. We will then use our skills and best judgement to put together an effective landing page strategy which will significantly increase conversions and build your brand online.

Website maintenance can also correct issues like outdated content, broken links and other issues that turn away potential customers. We will fine tune your calls-to-action, streamline forms or other elements with which customers interact and add new, optimized content.

A / B and Multivariate Testing

We can test various elements of a landing page or website to help achieve even better conversion. We use a number of test hypotheses which could potentially increase the conversion rate such as a change to the content, the look and feel of the page, or the call to action or a combination of all of these. For simpler tests we would use an A / B test (where we test one page against another).

A / B Testing

A / B Testing

For more complex and involved testing a multivariate test would be used (testing various elements within one page).

Multivariate Testing

Multivariate Testing

Our testing service can be offered on a one off basis, or can form part of an on-going optimization process to ensure a continued improvement in the number of leads generated from your SEO or PPC campaign.

The testing service includes:

• Initial consultation to assess background and needs

• Test hypothesis formulation

• Test type selection (A / B or Multivariate)

• Test HTML, CSS and Image element design

• Implementation of testing software

• Results Reporting and Interpretation.

Conversion Funnel Optimization

Traffic online is not all the same. We can develop a website that will qualify or disqualify leads based on specific criteria. A good conversion or sales funnel will take customers from general interest in the product or service to a closed deal or transaction, while simultaneously eliminating those visitors who are less likely to convert.

Conversion Optimization

Usability and Conversion Rate Optimization Reports

If you’re concerned that your landing page or website is not generating the level of response you would like we can offer an in-depth usability and conversion optimization report. This involves a full analysis of your landing page or website assessing all aspects including usability, site architecture, navigation, design, persuasive power, goals and funnels. We will apply our expertise to fully evaluate and make recommendations to improve your websites usability and conversion rate

Heat Maps

Heat maps are charts that show where most people look when they access a website or page, by human instinct. They visualize the stream of visitors on your website – showing hot and cold click zones coloured yellow, orange and red – the darker the colour, the more high-profile the spot is.

Using a combination of all these tools and others we can continue to improve your conversions using testing and scientific data.

Please submit a free no obligation quote request form for our professional Search Engine Optimization services or order our professional Search Engine Optimization services by clicking here. If you would like to discuss our professional Search Engine Optimization services further, please complete our brief contact form.

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