Affiliate marketing is a method of promoting a (merchant) website, in which an affiliate (individual or company) is rewarded with a finder’s fee for every visitor, subscriber and / or customer provided through their efforts. Affiliates will be paid either a fixed amount or a percentage of the sale based on the structure of the agreement. Compensation may be made based on a certain agreed value for each visit Pay Per Click (PPC), registrant Pay Per Registration (PPR), or a commission for each customer or sale Cost Per Acquisition (CPA). Affiliate marketing is therefore a form of revenue sharing between two websites. Affiliate websites usually provide free advertising for an eCommerce website and compensation would then be based on their performance via sales, clicks, subscriptions or a combination of all these.
For illustration, you might own a online furniture retail store and someone with a website related to furniture may join your affiliate scheme and place your display banner on their website, if someone clicks on the banner on their website to your furniture website and makes a purchase you then pay the affiliate a commission on the sale. Affiliate marketing is a massive growth industry with more and more companies taking advantage of the opportunities it presents.
Affiliate networks essentially bring together sellers and affiliates, so that affiliates who are interested in making commission from online sales can choose suppliers and products which are relevant to their website. Affiliate networks add a layer of manageability to affiliate marketing, tracking user activity and providing reports that can be used to further optimize your Affiliate Marketing Management Campaign.
The main attraction of Affiliate Marketing for anyone with products or services to sell is its pay for performance pricing model. As a seller, you pay a commission when a sale is completed, and you can factor the commission costs into your overall cost of sale.
Affiliate Marketing Planning and Strategy Development
At Digitaractive, we have a long-standing experience and ability in managing affiliate marketing program. We can advise you on your affiliate marketing strategy, set up your affiliate marketing scheme including the design of marketing materials and manage the whole process on your behalf. We can help you enrol affiliates to sell your products or services in return for a commission or other incentives. We can monitor the performance of your affiliate scheme and help motivate your affiliates to perform through various incentives which will help drive success for affiliate marketing scheme.
The Benefits of Affiliate Marketing
- Accurate Targeting
- Pay Per Performance
- Flexibility in changing Advertisements
- Landing Page Optimization
- Credibility by Referral
- Complementary to Search Engine Optimization and Pay Per Click Advertising.
Affiliate Marketing Management Services:
- Designing advertisement (rich media and banners, text links, email marketing and product feeds)
- Recruit affiliates
- Manage relationships
- Conduct on-going program and advertising updates
- Track, report and evaluate your return on investment (ROI) and more.
Affiliate Marketing Process and Deliverables
Our affiliate marketing process is a complete suite of activities that creates, delivers and manages an affiliate marketing strategy for your business.
- Full review of website to outline Business Development and • Affiliate / Partnership opportunity
- Identify the right Affiliate Networks
- Contact Affiliates / Partners based on your Products / Services
- Offer guidance and suggestions on Ad Networks
- Seek Business Development opportunities to monetize new and existing placements
- Weekly and monthly status reports
- Create Affliliate tags and analysis for example, Google Adsense
- Review for Affiliate opportunity for example, Google Adsense
- Map out Affiliate unites for example, Google Adsense
- Expert advice on ad placements to increase revenue incrementally
- Weekly and monthly status reports
Please submit a free no obligation quote request form for our professional affiliate marketing services. If you would like to discuss our professional affiliate marketing services further, please complete our brief contact form.